Build AI for the world’s biggest decisions.

Tracelight helps analysts work faster, think deeper, and stay in control of every output, so teams can make high-stakes decisions with greater confidence.

A Tracelight founder introducing the What if? product film
The Tracelight founding team

LLMs theoretically expand the intelligence available to businesses, but the reality for customers has fallen short. Analytical workflows in consulting, banking, and investment remain largely untouched by AI.

The gap exists for two reasons:

  1. LLMs ‘out-of-the-box’ are not optimised for the quantitative, structured problem-solving needed for high-value analysis
  2. The interfaces analysts need to direct, validate, and manage these models simply do not exist.

Tracelight solves both.

We engineer around foundation models to adapt them to the tasks analysts actually perform, and we build interfaces that allow you to work seamlessly with AI.

This approach has produced the world’s best AI add-in to Excel for financial modelling. With Tracelight, analysts finally see the 10x productivity improvements they should expect from AI. But this opportunity goes deeper.

Where we are going: We expect the power of AI to increase rapidly. At the very least, the next industry evolution will involve asynchronous AI task completion; dynamic, real-time deliverables; and business model innovation.

This presents a once-in-a-lifetime opportunity for our customers to reshape their industries.

Our goal is to partner deeply with our customers on this journey, helping them build a lasting advantage in the age of AI.

Peter Fuller

Co-Founder & CEO, Tracelight

A small set of principles shapes how we build.

Our values give us a shared standard for how we think, build, and make decisions. They help a small team move with focus, maintain a high bar for quality, and stay accountable to the people we serve.

Focus on What Matters

We focus only on what moves our mission forward.

Seek What Is True

We judge our work by real-world results and adapt when the evidence changes.

Relentless Effort

We choose hard problems, expect setbacks, and keep going.

Serve the Customer

We go beyond expectations to help our customers achieve better outcomes.